Such messages get you in trouble over time and result in a permanent block. They include well-known phrases like apply now, buy direct, click here, but also subject lines with signs $$$. has a great article with 401 words that can get your messages banned. However, when undesired activity accumulates, you can get added to the blacklist. Sender reputation is tied to your actions associated with the email domain. The last point indicates that hard bounces happen due to poor sender reputation.
What Is Email Bounce Rate?Įmail bounce rate is the percentage of email messages that haven’t reached the recipients. In this guide, we’re taking a closer look at email bounce rates, what they mean, their impact on your sender reputation, and how to high bounce percentages before it’s too late. However, what should you do if your message gets returned to you? But luckily, these things are fixable, and a few adjustments to your message can already improve open rates and CTR.
Spammy subject lines can also do their trick. Sometimes, the content is to blame – it simply doesn’t offer what the recipient is looking for. Did you know that 65% of emails are ignored?Īccording to Forbes, an average inbox has over a half of disregarded messages, which can happen for many reasons.